SWW
LEADERSHIP
MEET OUR MANAGING DIRECTOR
Craig Stanton is a vision-driven, goal-focused PR executive, with a reputation as a transformational leader driven by challenge ,specializing in strategic communications planning and execution with a proven history of innovation and achievement.
For over 25 years he has planned and executed PR/communication campaigns for landmark high-impact global product launches, devising and implementing robust strategies and initiatives for media campaigns and effective crisis communications.. He has worked closely with Fortune 500 companies, major sports and entertainment personalities and corporate executives.
CRAIG STANTON
MANAGING DIRECTOR
Leading successful and creative global PR and marketing communication campaigns for high profile clientele including; Nissan. Magna International, General Motors, Pepsi, Visa, Budweiser, eBay, Tiger Woods, Michael Jordan, David Beckham, Selena Gomez and Derek Jeter
In Partnership with Nike and Lance Armstrong to create and launch the Livestrong Yellow Bracelet.
C-Suite Leadership: effective communication strategies, advice, and support to Chief Executives & Senior Management Including; GENERAL MOTORS: Barra, Akerson, Wagoner, NISSAN: Carlos Ghosn, TOYOTA; Jim Lentz, NIKE; Phil Knight, Mark Parker & SHELL OIL; Hofmeister, Odum, & Vosser
Crisis Communication: Integral part of team for; GM's’ “Bankruptcy” and Ignition Switch Recall/Lawsuit,” VW's “Diesel Emissions Scandal,” and Detroit, MI “Bankruptcy.
Communication leaders and event marketing agencies value Craig’s thoughtful advice, and spirited counsel when it comes to publicity & broadcast PR. It takes years and years of on the ground experience to truly understand a marketplace. That is why top global marketers, agencies and brands like Nissan, Nike, Visa, General Motors, Mattel and Kia have engaged with Craig for well thought out strategy.
