SWW
PROJECTS
NISSAN MOTOR COMPANY
Nissan at the New York International Auto Show; the new Ariya EV, new Pathfinder Rock Creek Edition & 2023 Leaf. Interviews with Alfonso Albaisa, Nissan SVP and Head of Global Design; ABC-TV's "Good Morning America," Fox Business Network, CNN Business, Yahoo Finance, Motorweek TV and ANTV. Live (and taped) segments on local NYC stations and national b-roll distribution.
TOTAL AUDIENCE: 348,436,377
International Coverage (2): 232,000,000
National Coverage (7): 115,077,143
Local Coverage (72): 1,359.234
KIA MOTORS
Kia America announced the naming right to the "fabulous Forum" in Los Angeles - historic venue now known as the "KIA FORUM.' RMT with Kia America COO; Bloomberg TV, Yahoo Finance, ANTV.....along with local media event coverage and b-roll distribution.
TOTAL AUDIENCE: 116,337,166
National/Int'l Coverage (3): 114,748,316
NISSAN MOTOR COMPANY
Stanton Worldwide was in Canton, MS with Nissan COO Ashwani Gupta to handle the broadcast relations for Nissan's Big EV announcement; $500 million investment in the MS plant and two new EV vehicles to be made there. RMT with Nissan COO; Bloomberg TV (on-site), BBC World News, Yahoo Finance, FBN, Cheddar. ANTV - local media event and b-roll footage distribution.
TOTAL AUDIENCE: 345,484,612
International Coverage (12): 245,800,000
National Coverage (6): 98,629,322
Local Coverage (79): 1,055,290
NISSAN MOTOR COMPANY
Nissan's Super Bowl LVI blockbuster commercial starring Eugene Levy and other luminaries. Premiered the spot on NBC's TODAY Show, cast member exclusives with ENTERTAINMENT TONIGHT and EXTRA. RMT with Nissan CMO; BBC World News, CNNI, Yahoo Finance, NBC News, FBN, TheStreet, Cheddar. Pre-game distribution aired on 138 local stations. Total international, national, and local coverage 266,563,848
TOTAL AUDIENCE: 265,700,912
International Coverage (2): 148,850,660
National Coverage (16): 114,968,524
Local Coverage (138) : 1,881,728
![Screen Shot 2021-09-15 at [September 15]3.31 PM.jpg](https://static.wixstatic.com/media/7e53d7_4c784fcc1e3d4c55b41d553bcdec6b3f~mv2.jpg/v1/fill/w_317,h_175,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Screen%20Shot%202021-09-15%20at%20%5BSeptember%2015%5D3_31%20PM.jpg)
NISSAN MOTOR COMPANY
World Premiere of the all-new Nissan "Z" - an iconic sports car for 50 years. Global RMT with Nissan COO Ashwani Gupta (incl. BBC World News, Bloomberg TV, CNN Int'l, Yahoo Finance, CNBC, Fox Business, Cheddar, CNN.com, Foxnews.com). B-roll news package distribution.
TOTAL AUDIENCE: 395,340,364
International Coverage (3): 166,250,660
National Coverage (10): 227,661,972
Local Coverage (94): 1,427,732
![Screen Shot 2021-09-15 at [September 15]3.35 PM.jpg](https://static.wixstatic.com/media/7e53d7_a99b46d648bd4224a5eccd9e0c8f8f06~mv2.jpg/v1/fill/w_317,h_175,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Screen%20Shot%202021-09-15%20at%20%5BSeptember%2015%5D3_35%20PM.jpg)
VOLVO TRUCKS N.A.
Electrification of the freight transport industry. 100% zero emission battery-electric trucks hit NYC streets. RMT with VTNA President Peter Voorhoeve (BBC World News, CNNI, Bloomberg TV, Yahoo Finance, Cheddar), local NYC media event/coverage and b-roll footage distribution.
TOTAL AUDIENCE: 271,718,791
International Coverage (2): 148,850,660
National Coverage (5): 121,990,758
Local Coverage (35): 877,373
International & National Coverage (15):
RMT Introducing New CEO Swamy Kotagiri for $40 Billion Global Mobility Technology Company
MAGNA INTERNATIONAL
TOTAL AUDIENCE: 83,753,538
X-TECH PROTECTIVE EQUIPMENT
RMT with former NFL coach Brian Billick - promoting XTECH as the leader in football shoulder pads, the choice of a majority of NFL players and teams and their patented safety technology. Story to focused on how XTECH continued production during Covid using technology to custom fit football players
TOTAL AUDIENCE: 83,606,825
National Coverage (9) 83,316,998
Local Coverage (32): 289,827
ICE HOCKEY IN HARLEM (NON-PROFIT)
Save the Central Park Ice Skating Rinks. NYC Mayor DeBlasio announced he was shutting down both Central Park Rinks immediately - including the rink used by the IHIH charity. SWW launched a massive public relations media initiative and within 36 hours the Mayor reversed his decision. A protest that actually worked.
TOTAL AUDIENCE: 10,027,434
National Coverage (9): 8,894,436
NYC Coverage (23): 721.877
Non-NYC Local Coverage (29): 289,827
